Tip: When shopping for a shade, pay close attention to the products "description" rather than the color displayed on your monitor, as each monitor is different. The general idea is to choose colors that are opposite of your eye color. Skin tone is also a factor when choosing the right eye shadow or liner. For example, if you have very dark skin, try to avoid shades that are too light. Likewise, if you have very light skin, you should avoid shades that are too dark. Below are general color suggestions based on your eye color.

BLUE EYES:

Eye Shadow:
Sunset Bronze (Purely Basic), Copper (Purely Basic), Pebble (Purely Basic),  Bronze Trio (Baked),
Eyeliner:
Espresso (Purely Basic), Sunset Bronze (Purely Basic), Copper (Purely Basic), Palm (All Skin Types), Bronze Trio (Baked), Chocolate Espresso or Black (pencil)

GREY EYES:

Eye Shadow:
Slate (Purely Basic), Copper (Purely Basic), Sunset Bronze (Purely Basic), Midnight Violet (Purely Basic),  Smokey Trio (Baked), Bronze Trio (Baked), Mulberry Trio (Baked)
Eyeliner:
Espresso (Purely Basic), Black, Chocolate Espresso, Smokey Grey (pencils), Smokey Trio (Baked)

GREEN EYES:

Eye Shadow:
Copper (Purely Basic), Sunset Bronze (Purely Basic), Midnight Violet (Purely Basic), Pebble (Purely Basic),  Bronze Trio (Baked), Mulberry Trio (Baked)
Eyeliner:
Espresso (Purely Basic), Palm (All Skin Types), Sunset Bronze (Purely Basic), Copper (Purely Basic), Midnight Violet (Purely Basic), Black (pencil)

BROWN EYES:

Eye Shadow:
Bronze Trio (Baked), Sky Trio (Baked), Pastel Trio (Baked), Olive Trio (Baked), Mulberry Trio (Baked), Smokey Trio (Baked), Earth Plum (Purely Basic), Midnight Violet (Purely Basic)
Eyeliner:
Espresso (Purely Basic), Black, Chocolate Espresso, Smokey Grey (pencils), Smokey Trio (Baked), Slate (Purely Basic), Palm (All Skin Types), Midnight Violet (Purely Basic)

EYE SHADOW APPLICATION GUIDELINES:

To prolong the staying power of loose eye shadows, first apply the foundation to the lid area, and then apply the eye shadow. 

It takes three shades to shape the eye. The three shades consist of a highlighter, midtone and contour shade.

The highlighter shade will be the lightest shade, and should be applied to your browbone and eyelid. *Tip: For deep set eyes, use a highlighter shade with a bit of shimmer.

Your midtone shade will create the crease of the eye. A matte shade works best for creating the crease, as it is more natural looking. Generally, you will start from the outside corner of your eyelid and gently move your brush across the crease into the inside corner of your lid. You may apply several layers for a more defined crease. Make sure to blend well with the highlight shade.

For contouring the eyes, you will use the darkest of your three shades. Apply your contour shade where the top of your lashes reach, from the outside corner inward. Bring the color up into the outer portion of the crease and blend inward.

For a smokey eye effect, you can use your contour color all over the lid, beginning at the lash line and blend as you move upwards. Make sure to blend well for the true "smokey eye" look!

Tip: Dark tones make the area seem more dramatic and receding. Lighter shades will bring attention to the eyes and make them appear larger.